Winner of the AHO WORKS AWARDS AUTUMN 2025, in the category of Interaction design! Read more here.
Krets i NRK TV
Interaction design - 5 weeks - group project w Sara Sandhaug
Interaction design - 5 weeks - group project w Sara Sandhaug
Case
We used to gather around fixed TV schedules, which gave us lots of shared references in everyday life. Today we watch whenever it suits us. Streaming has given us freedom, but it has also made the experience more individual.
Inside NRK TV there’s nothing that tells you that maybe 400,000 other people are watching the same thing as you.
We were curious about what would happen if NRK TV leaned a bit more toward a social experience and explored how far that idea could stretch within NRK’s context
Results
Through workshops, sketches, and conversations with experts, we developed Krets.
Krets is a small, optional layer on top of NRK TV where you can add a few people you´re close to. Inside this circle you can recommend programs or specific episodes using short tags and personal comments.
The idea is simple: recommendations from friends often matter more than what algorithms suggest. By placing them directly inside the platform, choosing what to watch becomes easier and more personal.
Key takeaways
This project showed me how much language shapes how a concept is perceived. Small choices, like calling the feature Krets and limiting the circle to just a few close people, helped frame it as something intimate rather than another social media layer. I also learned how strongly the framing of a project influences how people understand it. By presenting the concept through internal jokes, tone, and concrete examples of recommendations, it became easier to imagine how a culture of tags and comments could work in practice. At the same time, the project reminded me how difficult it is to predict real behavior before a solution actually exists.
The idea is simple: recommendations from friends often matter more than what algorithms suggest. By placing them directly inside the platform, choosing what to watch becomes easier and more personal.
Key takeaways
This project showed me how much language shapes how a concept is perceived. Small choices, like calling the feature Krets and limiting the circle to just a few close people, helped frame it as something intimate rather than another social media layer. I also learned how strongly the framing of a project influences how people understand it. By presenting the concept through internal jokes, tone, and concrete examples of recommendations, it became easier to imagine how a culture of tags and comments could work in practice. At the same time, the project reminded me how difficult it is to predict real behavior before a solution actually exists.
Jury’s statement:
We are pleased to award Ingrid Holsten and Sara Sandhaug the award for Best Interaction Design for their project, KRETS
KRETS strengthens the sense of shared viewing and community on NRK TV without turning the platform into a social media experience. Rather than relying on automated suggestions and invisible algorithms, KRETS is built around human relationships and personal recommendations, enabled through solid interaction design work.
A key strength int this project, and Sara and Ingrid’s work, is their broad exploration of interaction with patterns, tagging, sharing mechanisms, and social structures. You used the words “test tålegrense”. Exploring the limits of how much interaction, friction, and disturbance people tolerate while watching TV. This demonstrates a strong understanding of interaction design and importance of understanding the human centered interaction in a specific context.
Congratulations to Sara and Ingrid!
We are pleased to award Ingrid Holsten and Sara Sandhaug the award for Best Interaction Design for their project, KRETS
KRETS strengthens the sense of shared viewing and community on NRK TV without turning the platform into a social media experience. Rather than relying on automated suggestions and invisible algorithms, KRETS is built around human relationships and personal recommendations, enabled through solid interaction design work.
A key strength int this project, and Sara and Ingrid’s work, is their broad exploration of interaction with patterns, tagging, sharing mechanisms, and social structures. You used the words “test tålegrense”. Exploring the limits of how much interaction, friction, and disturbance people tolerate while watching TV. This demonstrates a strong understanding of interaction design and importance of understanding the human centered interaction in a specific context.
Congratulations to Sara and Ingrid!
